Turning one of football’s most awkward moments into a testicular self-exam.

Testicular cancer is a subject that demands a special touch. One of the football’s more memorable happened in 1991. Michel Gonzalez, a Real Madrid player, grabbed the testicles of his opponent Pibe Valderrama during an official match. Three infamous squeezes circled the globe and made history in the football world.
26 years later, during male cancer awareness month,

Pibe Valderrama returned to thank Michel for having
grabbed his testicles. Why? Without knowing it, he has shown him to give a testicular self-exam, helping to detect any signs of possible testicular cancer. 70% of men never check their testicles, even though testicular cancer is the most common cancer amongst men aged 13-45.

“The world is going crazy about this”

· +200M impressions 
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