What makes you shine brighter is what’s inside you. Tropicana, the leading juice brand, wanted to reinforce its positioning as the industry leader by taking a bold and differentiated approach to advertising and communication. With this campaign, we wanted to convey that it’s not just another juice; it’s THAT juice because we have that unique something that makes us stand out from the rest.

Our campaign reflects how orange juice is a timeless classic for all, whether you like the taste of it in the morning or quench your thirst throughout the day because what makes you sparkle the most is that coolness, that freshness, that thing inside you.
The campaign will be live in the UK, France, and more throughout 2023.