In 2022 TOUS decided to change its appearance, a long-awaited change because we all had a TOUS that was a bit cheesy, classist, and old-fashioned until that moment. And no matter how much we tried to refresh it in our campaigns, there was always something that resisted us. And when they finally showed us their new direction,

we all thought the same thing: But this is TOUS?
Did we create a new concept for relaunching their new image: TOUS? TOUS.This concept will answer the question that everyone will ask when they see the new TOUS unique jewelry, their new models, and their new stores.