How we “relaunched” the classic game of TAG by making it look like a video game.

Nowadays, kids are choosing screens over parks. As kids become more interested in the video gaming industry, classic playground games become extinct.
Over 36% of children have never played the classic playground game “tag”, and the numbers only get

worse when asked about other classic games. That’s why the brand decided to remind them how exciting the outdoor world can be – as exciting as a video game.

“Get muddy and revel in the beauty of nature”

Results

· 4.7 Million Fooled Gamers
· 364 Million Earned Media Reach

· 9x Interest in Outdoor Games

Awards

· Bronze Cannes Lion for Social & Influencer