To launch our new Magnum Classic campaign, we looked for the perfect influencer, another classic: Wolfgang Amadeus Mozart. Born more than two centuries ago, Mozart didn’t have something fundamental: a music video. Thus, Mozart by Magnum was born, Mozart’s first music video and a tribute from one classic to another.
With a mixture of live action with animation and a new

instrumentation that combines a live orchestra with contemporary electronic sounds, we brought Mozart’s Symphony No. 25 into the 21st century. The music clip premiered in the maestro’s birthplace in Salzburg, the Mozarts Geburtshaus museum, where it remained on exhibit for three months.

+433M reach
+80K museum visitors

€640K earned media.