Magnum Makes Some Noise with Its New Campaign

Magnum brings its unmistakable thick, cracking chocolate sound into the spotlight.

The brand is committed to keeping its chocolate coating as thick as possible, making each bite so loud that it enhances the indulgence of every ice cream in its portfolio. But while consumers love it, the rest of the world may not be as thrilled.

Elegance, pleasure, and chaos collide in a series of slow-motion films directed by Martin Werner, capturing the reactions triggered by an innocent yet loud Magnum bite.

These films take viewers on a journey through a walk in the park, a silent library, a highly competitive pool match, and a relaxing evening at home.

Set to roll out across cinema, TV, and digital platforms, the campaign will launch in multiple markets worldwide, including Europe, the UK, and Turkey. Each film is accompanied by matching print and OOH materials that capture the world’s exact reaction when our lead characters give in to pleasure.