Delonghi - The Computer That Also Makes Coffee
De'Longhi
Computer
The Computer That Also Makes Coffee
2025
Campaign
Production
Advertising
Strategy
How it all began. Since April in the US, every machine that processes data, gives output, stores information, and runs programs has been exempts from tariffs for being considered a computer. De’Longhi realized that their coffee machines do the same. AND they make great coffee.
In its new campaign, the team have renamed its high-end coffee machine a computer.
It’s a bold statement about innovation, precision engineering, and cultural commentary. It is satire, technology and consumer experience all in one.
What started as an idea inspired by tariff definitions, has become a global digital and influencer campaign, live now across the UK and Europe but already causing a stir in both kitchens and international trade circles.
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