DE'Longhi - It’s not just perfect. It’s perfetto
DE'Longhi
It’s not just perfect. It’s perfetto
Brad Pitt and Taika Waititi Put Their Spin on De’Longhi’s User Manual
2025
Campaign
Production
Advertising
Strategy
Starring Brad Pitt and directed by Academy Award-winner Taika Waititi in their debut creative collaboration, the film reimagines the instructions for using a De’Longhi coffee machine with a sense of humor. For the first time, we see Pitt embracing humor in a De’Longhi campaign—and yes, he gives his Italian another go.
Italian actor Riccardo Scamarcio lends his voice to the film, bringing authentic Italian charm and credibility as the narrator. Chosen for his ability to reflect the brand’s Italian heritage, Scamarcio acts as an expert voice—someone who truly understands how to enjoy coffee the Italian way.
From the hiss of steam to the stillness of morning light, The Perfetto Instruction for Use turns every detail into part of an emotional ritual. An original score composed specifically for the film underscores its poetic rhythm and meditative tone.
LOLA MullenLowe was appointed De’Longhi’s global creative agency of record in November 2024, following a competitive pitch process. The Perfetto Instruction for Use is the first major expression of that partnership—anchored in a renewed vision of artistry, experience, and cultural storytelling.
The campaign will run across broadcast, digital, and social media platforms globally, with high-impact placements in key markets including the U.S., UK, France, Germany, Italy, Australia, Asia, and Canada.
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