Burger King shows birthdays are better without clowns.
We could probably report some interesting data about how 5 out of 5 people are terrified of clowns, and coulrophobia is on the rise. Still, the only proof we need is the tears of innocent children whose birthdays have been ruined by clowns.
With this print campaign, we poked fun at our
competitor and urged parents to host their kids’ birthday parties in a clown-free environment. The series of ads released had a simple message: ‘Birthdays should be happy. Come to Burger King and book a clown-free party.’