We reached scrabble-lovers through a series of fun and unscramble ways.
We wanted to pay tribute to the intelligence of avid Scrabble players. To do so, we created a series of narratives in which the main characters’ lives are connected through anagrams, from love stories to unexpected friendships. First, we concocted a love story using just anagrams.
Agostina, the Tokyo cab driver, meets Santiago, a
Kyoto-based crab divers land the ultimate triple-word score of life. Then we crafted a Christmas story using “antigrams” to tell the story of a broken family that reconnects after the arrival of an adopted stray dog.