Arsenal’s new away kit inspires a tongue-in-cheek «accidental collaboration» with LYNX

We (and the entire internet) couldn’t help but notice Arsenal’s away kit for the 24/25 season bears a striking resemblance to the iconic LYNX Africa can. Football fans flooded social media with hundreds of comments tagging LYNX, and some even went as far as to edit the LYNX Africa logo onto the kit. So, we decided to jump on the hype train and give the fans the best reaction possible – a LYNX Africa away kit edition! A «New» Special edition can of LYNX Africa. 

What makes it special? Absolutely nothing and that’s the beauty of it. Same colours, same can, same legendary fragrance. An accidental multi-million quid collaboration for our client LYNX. 

To celebrate this incredible twist of fate, we released a cheeky 40-second video on LYNX’s social platforms, ironically boasting about how we’ve done absolutely nothing at all.