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Uber Eats

If it moves you, it moves us

The Challenge

To relaunch this iconic brand in Spain with an emotional connection and cultural relevance.




Uber Eats.


June 2021

We proud to share the news that Uber Eats has appointed LOLA MullenLowe as its agency of record following a creative review. We will deliver strategy-driven, creative platforms for the Uber Eats business in Spain and Portugal. 

The first TV campaign, featuring the beloved former Real Madrid footballer, Steve Mcmanaman, highlights the unique relationship and emotional bond Spanish people have with food. A country that collectively cries for a fallen paella, exalts its meatballs and celebrates its very best restaurants.

“Sometimes it takes someone from another country to help us better appreciate what we have here at home. Uber Eats is connecting with Spanish people, thanks to Steve McManaman, a well-known admirer of Spanish culture - along with other urban legends, like Mikel Montoro and the paella family – to drive home the idea of how food really moves the Spanish,” Tomás Ostiglia, Executive Creative Director, LOLA MullenLowe Madrid. 

To develop Uber Eats’ new positioning and re-shape its perception in the Iberian market, LOLA MullenLowe has brought together its world-class creative talent, strategic firepower and digital expertise.

The TV campaign goes live on May 27th and the OOH work can be seen across Spain in select markets.


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