Back in 2017 the brand asked LOLA MullenLowe Barcelona to create a communication campaign to make known PipasG through a new creative strategy that allows them to link emotionally with teens– since in Spain, the pipes play an important role in the life cycle of people.
The infamous Pipas G came back with another sticky beat by Ba$$ilones "¿Qué es lo que esta pasando? / What's going on?"
This time they have decided to focus on the stick which some of the pipas (sunflower seeds) bags have in them.
In only a few hours, the spot was on top of the trends on youtube. We love Pipas G and the amazing Ba$$ilones.