This site uses cookies to offer you a better user experience. If you still curious about how we use cookies, please click on this link

Got it

Bimbo

And now what?

The Challenge

When a young person see a perfect production on the wrong channel, they know the brand is an intruder. Brands need to be keenly aware of the where they are communicating and how to act around the specific audiences on those platforms. 

Disciplines

Digital Advertising.

Client

BIMBO.

Date

March 2020

The new trend, deliberately "ugly" or "internet ugly" is in the DNA of Qé! A brand who wants to connect with young consumers on specific channels like TikTok or Instagram where it continues to dominate this style to reinforce the understanding of its audiences and the platforms where they spend their time.

Although expensive productions are still the favorite tool of some big advertisers on TV, on digital platforms, consumers enthusiastically share pieces of communication that fit more with these kinds of homemade aesthetics.

"People are developing an aversion to ads that look like ads," says Nacho Oñate, Executive Creative Director. "When young people see a perfect production on the wrong channel, it's an alert that the brand is an intruder. Brands need to understand the medium and how to behave in it in order to better connect with their audiences."

 

 

 

Canary Island BananasMaybe it's not the same

PG TipsLet's stick together