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Cacahuetes Tijuana

The Challenge

Stop everything!!! No more peeling!!!!!!! 

Kantar Worldpanel has included Grefusa among the ten most innovative Spanish companies in the consumer market. Today they continue to innovate and this time with peanuts, turning Grefusa into the definitive brand of snacks for teens.

To communicate this, Grefusa has commissioned its integrated agency, LOLA MullenLowe, to develop a launch campaign for the new Grefusa G and the new range of Peanuts; Tijuana peanuts with peel and Tijuana peanuts crunch without peel.

The challenge of this campaign has been to present a new product of G de Grefusa within the young universe previously created for Pipas G, thus contributing to position the brand around the teen experiences and generating brand notoriety.
Creativity moves at the pace of Trap where they continue to build the brand as an entertainment booster for teens with a very defined code about product particularities.

Watch the spot here:




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