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Cornetto Spain

Don't Try to Hard

The Challenge

How do we connect with teens when it comes to matter of the heart? By offering them help.






May 2018

We’ve all done it and we’ve all regretted it. Trying way too hard to make a first move on your crush. If only someone had been there to steer us in the right direction like Cornetto does in their latest campaign.

Studies* show that perfectionism among young people is on the rise and fear of failure, especially when dealing with someone you like, can be a source of anxiety for teens. Cornetto wants to connect with teens so they zeroed in on the insight that when you have a crush on someone you tend to overcomplicate things and become more prone to making embarrassing mistakes – a potentially hazardous situation for a teen.

Cornetto, a brand that has been talking to teens about love for decades, wanted to remind them that sometimes it’s better to keep it simple.

Have a look at the film to see how it's done.

CornettoDon´t Try to Hard

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