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Supradyn

Go Beyond

The Challenge

This new purpose driven platform, “For those who go beyond”, connects consumers with what drives them emotionally and not just the benefits of the product. 

Disciplines

Advertising.

Over the past year and a half healthcare has taken on enormous importance and has become a vital part of our lives, especially for those who go the extra mile to help others. So, while we’re still wading through these challenging times, Supradyn recognizes the strength and dedication of carers and encourages them to keep going in their latest campaign.

With the claim “Go Beyond”, the creative work by LOLA MullenLowe cast real people to star in the campaign. People who push themselves past their limits for others: An activist who wants to change the world for the better, a guide runner who is helping someone be a part of the race, a firefighter battling blazes.

The film highlights how a seemingly small drop of sweat is really a symbol of all the strength and commitment we put into our emotions, our minds, and our bodies to overcome adversity whether big or small. A unique power that comes from within.

The new purpose driven platform connects consumers with what drives them emotionally and not just the benefits of the product.  Supradyn is the multivitamin that recognizes and encourages you to never give up and helps you find that inner power.

"What motivated us most about this project was the desire from the very first meeting to question everything. From the brand and its way of communicating in the past, to the category itself. Even more than the idea and how it's executed, I think the best decision in this case was to tell how the brand thinks instead of just saying, once again, how it works and what it’s for," says Nacho Oñate, ECD of LOLA MullenLowe Barcelona.

“Together with the team in Bayer we truly believe that this is the right moment for the brand to go beyond the problem-solution category communication standards of the Consumer Health environment. We want to act as the leader we are and therefore celebrate that all these real people, fighting for their own dreams and the ones around them, exist. They deserved a campaign like this and Supradyn, as the leading multivitamin brand in Spain and Europe, supports them,” says Nicolas Wein Almansa, Senior Brand Manager & Category Lead Nutitionals, of Bayer Spain.

The integrated campaign goes on air across Europe starting with Spain in September with national TV spots, social media, OOH and point of sale. The purpose driven platform was developed together with MullenLowe London.

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