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Pleasures of the World

The Challenge

To travel without leaving home 





Going on a holiday trip from Australia or New Zealand can mean travelling thousands of kilometers by plane, and with so many restrictions and rules, leaving home is harder than ever. 

Magnum, true to pleasure, wants to give people the travel experience without leaving their city. 

Through "Pleasures of the World," a new campaign created by LOLA MullenLowe Madrid, Magnum presents four new ice creams inspired by the flavors of desirable destinations like New York, Amsterdam, Tahiti, and Las Vegas.

In addition to OOH & social, each new ice cream is also represented on an illustrated postcard allowing consumers to experience the true essence of each city. It is a storytelling journey that invites consumers to "savor" these places and experience being there while they enjoy the ice cream.

Tomás Ostiglia, Executive Creative Director at LOLA MullenLowe, says: "Being able to create custom ice creams to inspire people in two beautiful places like Australia and New Zealand and inviting them to travel differently, is a real pleasure."

The campaign was launched in Australia and New Zealand to bring the pleasure of travelling to the far reaches of the world.

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