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Magnum

Get Old or Get Classic

The Challenge

The crazy ambition to find pleasure at any age

Disciplines

Advertising.

Client

Magnum.

You can get old or get classic. A celebration of ageless quality.

Magnum honors grey hair & those who never stop finding true pleasure.

LOLA MullenLowe Madrid & Magnum present their new film, a classic with a twist.

For the first time, we celebrate older audiences who dare to keep seeking pleasure, giving all of us the courage to find ourselves at any age. The new film is sexy, playful, and flirtatious, taking us on a journey to the pleasure residence where the "older crowd" gets lively.

 Ready to step into the residence?



Celebrating 100 years oldHero