Oumph! is a range of plant-based foods loved by vegans and non-vegans alike. We were given the opportunity to create it’s first communication in the UK, 'Taste It To Get It' introduces Oumph! to an even wider audience and get more people to discover how mouth-watering vegan food can be.

“The world is in need of more sustainable food solutions, and at Oumph! we believe that a great taste experience is the key to drive this change. Our ambition after joining the LIVEKINDLY Collective is to strengthen our position in existing markets, and to take the Oumph! brand in to more markets, reaching more consumers both at scale and at speed”, says Henrik Åkerman, Global Brand Director at Oumph!