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Magnum

Miley in Layers

The Challenge

Show the world that pleasure has more than one layer.

Disciplines

Advertising.

Client

Magnum.

Date

June 2021

On the 10th of June 2021, for the first time ever, Miley will perform a very special virtual concert mastered in 8D sound to show the world that Pleasure Has More Than One Layer. The Miley x Magnum live performance on YouTube will see her play some of her biggest hits from her recent album ‘Plastic Hearts’ as well as an exclusive cover of 80’s hit ‘Midas Touch’ by Midnight Star re-mastered as Miley’s Touch. The immersive 8D sound technology creates the sensation that Miley is live in the room with you, when played through headphones. 

Magnum’s collaboration with Miley continues the brand’s long heritage of partnering and championing inspiring creative distruptors that break down barriers across music, art and culture in the pursuit of being true to themselves, encouraging others to do the same.

LOLA MullenLowe Madrid has been the creative agency of record for Magnum ice cream for over 12 years, delivering ideas that inspire, enable and dare people to take a moment of pleasure for themselves.

“This year, we brought creativity and innovation together seamlessly. Pairing Magnum's most decadent ice cream with one of the most iconic pop artists ever, in a live stream with 8D sound technology was a challenge, but the result is one of the most innovative digital experiences we've created for the brand." Says Tomás Ostiglia, Executive Creative Director, LOLA MullenLowe Madrid.

 

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