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Pleasure Icon

The Challenge

How do we get the UK thinking about ice cream in the winter months?


Outdoor Advertising.



Magnum is all about premium pleasure and art is a real passion point for Magnum lovers. This year the brand worked with the illustrator Thomas Danthony to create a series of outdoor works of art. The illustrations show different moments of pleasure where the iconic shape of the ice cream is beautifully and masterfully integrated.

"When marketers recognize talented artists, brands benefit and the industry is elevated. That was our motivation behind this outdoor campaign for Magnum. A way to continue building in the territory of pleasure, speaking in a simple, mature way. The pieces are elegant and on par with a leading brand such as Magnum which continually expresses itself far from the stereotypes of the category,” Tomás Ostiglia, Global Creative Director.


CdeCGrand Prix

ManilaThe Same as Never