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Brooke Bond Tea

Tea Cups

The Challenge


Digital Advertising.



It’s time for the world to sit down and have a conversation. With our new online campaign for Brooke Bond Tea, we believe that we can encourage people to do just that.

Here, we aim to support Unilever’s working partnership with Peace One Day, encouraging people to come together over a nice cup of tea. People around the world have been doing this for hundreds of years, so why can’t it make a difference now?

In this thought-provoking TV spot, we show how easy it is in this modern world for people to divide themselves based on their system of beliefs. We also show just how easy it can be to break these divisions. What better way to find out how much we have in common than with a chat over a tea?

Get the kettle on, and let’s break down these barriers one cup at a time.



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