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Celebrating 100 years old

Hero

The Challenge

The crazy ambition to celebrate an iconic Spanish brand turning 100. 

Disciplines

Advertising.

Hero España is 100 years old and we thought that instead of celebrating with a party, a speech, or confetti, they should celebrate with something that is important to everyone.

Together, we drafted a pledge that instead of being "blah-blah"; takes care of sustainability, the product, the treatment of workers, or the environment. Which is not as fun as partying, but it's more useful.

The campaign, produced by CANADA, combines: the seriousness of celebrating 100 years with a role, the nature of the farm, and a closer tone of communication

 

 

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