Hero España is 100 years old and we thought that instead of celebrating with a party, a speech, or confetti, they should celebrate with something that is important to everyone.

Together, we drafted a pledge that instead of being "blah-blah"; takes care of sustainability, the product, the treatment of workers, or the environment. Which is not as fun as partying, but it's more useful.

The campaign, produced by CANADA, combines: the seriousness of celebrating 100 years with a role, the nature of the farm, and a closer tone of communication