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San Miguel Beer

Tasting note

The Challenge



Because a good beer is made out of good experiences. 

San Miguel Beer has us captivated by the gorgeousness of nature in its new campaign called “ A Tasting Note from a Brew master”. The film was directed by Nicolas Perez Veiga, he’s an award-winning director. The final product as you can see is a beautiful film produced and directed in south America where each characteristic of the beer is visualized with a different experience.

After going part ways with their previous agency, San Miguel has chosen LOLA as their creative hub for this and upcoming campaigns. Carlos Solchaga Account director mentions "we are excited to have the opportunity to work with San Miguel, to build their brand and solve their business problems. Their brand philosophy is a perfect fit and we look forward to a long-lasting relationship full of reasons to toast.” In LOLA, we are thrilled to join San Miguel beer and together with our adventurous team of creatives become part of the beer experiences around the world. 






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