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SEAT Ateca

Stars of the Bench

The Challenge

How to convince people that the best place to see a game is from the bench and we have the experts to prove it.





SEAT Ateca is the oficial sponsor of the final of the King´s Cup. The big game will be held at the Calderon Stadium on May 22, where FC Barcelona and Sevilla face off. The Brand is giving away exclusive tickets to watch the game from the bench.


To bring attention to the promotion, we picked two former Sevilla and Barça players, who have been on the bench a loooong time, to tell the public that the best place to watch a game is on the bench. In fact, Carlitos is 5th most substituted player in the history of Spain.


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