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SEAT, Leon

Sad Faces

The Challenge

“Sad Faces” is a charming tactical campaign by LOLA for SEAT for Father´s Day 2015. The objective was to increase visits to dealerships on the national holiday.This promotion is part of the Leon 5D campaign that encompasses the message, “Everything a father could need” Sad faces launched with two versions on social media on Father´s Day and is supported by brand day and media take overs in printed press.




March 19


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