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Trick or treat it's human meat

Oumph! halloween campaign: Top 5 Plant-Based Food Campaigns of 2021

Trick or treat it's human meat? 

For Halloween 2021, we did the unthinkable: we created the first "human-meat" plant-based burger. 

For one night only, we let Sweden try the tasty yet scary burger. Two months after, we are included in the top 5 best plant-based campaigns of 2021 list by Adweek. Together Oumph! and LOLA MullenLowe Madrid are super excited to have put out this campaign to the world. Plus, we believe the plant-based wave will continue to surprise us with other wacky ideas.

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Quique C.

Comms & Culture Manager