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Tomás Ostiglia is interviewed by

It’s Cannes week, and Tomás Ostiglia, Magnum global creative director at LOLA MullenLowe, takes part of the radio jury. Anuncios has asked him about his experience.


ANUNCIOS- What does it mean for a professional being a jury in Cannes Lions?


TOMÁS OSTIGLIA- It is an important moment for every advertiser. Having the opportunity to choose the best creativity in the world is a great responsibility. Cannes means this for me: a benchmark of the best advertising globally and having been called for it is a great honor.


A- Is it still something special, although there are now many juries? What is your attitude to the task?


T.O.- There are more juries because there are many more categories and that is because of the communication platforms’ proliferation. A very complex context but, at the same time, richer. It is still special and it’s a task I face with great enthusiasm.


Spotting the best.


A-  How important is to achieve a considerable number of awards for every country?


T.O.- It’s important, but it’s even more important to detect the best, inspiring and different ideas, which everyone wants to find in Cannes. Beyond the country which they come from.


To read the full article click HERE.