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Top 5 Summer Ads in Spain

LOLA were delighted to help launch the new Radler drinks from Amstel and Buckler this summer. Totally rad(ler)!

And, with both featuring in the top three most viewed ads in Spain this summer, we thought we’d put together a Top 5 list to give ourselves a pat on the back!



Brand: Estrella Damm
Spot: La música es cultura #entrenaelalma
Agency: Oriol Villar

You know what they say… if it ain’t broke, don’t fix it. And so Estrella Damm continued their seemingly never-ending series of popular summer ads with ‘La música es cultura’ (Music is culture). Achingly beautiful people doing hipsterish things on a beach, listening to an overrated ‘cool’ band, drinking beer and kissing one another… Jealous, us?!

1.2 million views




Brand: Buckler Radler
Spot: Radlerluya
Agency: LOLA

And God said: “Let there be 0.0% beer mixed with refreshing lemon juice, and let it be called Radler”. Well ‘Radlerluya’, the people rejoiced! And so did YouTube, as LOLA’s spot for Spanish 0.0% beer brand Buckler hit 1 million views within a month.

1 million views



Brand: Amstel Radler
Spot: 5 penta-trillones
Agency: LOLA

Radler was the difficult-to-pronounce word on all Spaniards’ parched lips this summer as all the major brands launched their lemony versions of the drink. ‘5 penta-trillones’ was everything a summer ad should be: fun, fast-paced and full of colours.



Brand: Cruzcampo Radler
Spot: Los amigos dan calor
Agency: McCann Spain

Cruzcampo launched their “doubly refreshing” Radler concept with this ad from the McCann Madrid agency, which showed the importance of cooling down with a Radler – in this instance after scoring the winning penalty for your football team. Emotional.




Brand: La Casera
Spot: Somos Distintos
Agency: La Despensa

This is a bastardised, middle-aged version of Estrella Damm’s advert, although it is admittedly quite cute. A family and group of friends set up their beach bar in a city, celebrating their success with bottles and bottles of La Casera fizzy wine – how sweet!


Miguel S.

CEO MullenLowe Group W. Europe