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Love Conquers Youtube

Cornetto Algida (Italy) leads the ranking for the most successful advertising campaigns on YouTube in Italy, in 2014 , with ‘ Cupidity Love Story ‘

The spot, created to launch Cornetto Cupidity, tells a love story with a modern twist, where Cornetto, Facebook and two young people turn a fleeting encounter into a summer love story. “Love is always the core value of Cornetto,” says George Nicolai, marketing director of Unilever Ice Cream Italy (which heads Algida). ” I wholeheartedly believe in Cupidity Love Stories, a project that aims to tell stories of kids of different nationalities, using a universal language : that of love.”  The global campaign was made by the creative agency LOLA, the Global agency of record for Cornetto and developed by MOFILM.

See the original article from Prima Comunicazione here: Le pubblicità più popolari su YouTube in Italia nel 2014: vince la love story del Cornetto

See the work here : Cornetto Love Ride (Italy)

Congratulations to the team which includes :
  

Alberto DiLeo Former Global VP of Cornetto

Miguel Simoes, CEO and Partner of LOLA

Chacho Puebla, Chief Creative Officer and Partner of LOLA

Executive Creative Director, Francisco Cassis

Client Service Director, Daniele Cicini

Account Director, Tom Elliston

Account Supervisor, Pablo Arango

Account Executive, Laura de Benito

Director of Strategic Planning, Erwin Flores

Head of TV, Cristina Español

Production House, Republicana

Director, Fran Torres

Producer, Daniel Boyero

Post Production, Serena

Sound Production, Massive Music

Print Production, Enrimur

Print Producer, Marie Gilot

Photographer, Alicia Aguilera

Production support, Cesar Baciero, Marco Valdes

Miguel S.

CEO MullenLowe Group W. Europe