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Líbero's "Futbol vs Alzheimer" mentioned in The Guardian

“Alzheimer does not erase the passion for football, nor the emotions, and that is what we want to recover using this therapy.”

Four specially produced editions of Líbero magazine have had Laszlo Kubala, Alfredo Di Stéfano, Pelé, above, and Johan Cruyff as cover stars and are used as tools during therapy sessions for Alzheimer patients.

A recent post from the British national daily newspaper "The Guardian" highlights and describes the case with kind words. This article has also been mentioned previously in The Blizzard, a quarterly football journal.

"Football is not going to help them get their memory back,” Barcala says. “It’s not about that. What they can recover are their emotions. It’s almost more useful for the family members than for the patients. For example, a 30-year-old guy wrote to me saying his granddad could not remember his name, which was very difficult for him to take. But if he played the start of the Atlético Madrid club anthem, his granddad could still finish off the verses. He’s not able to remember a face but can share a moment of emotion around the team. The project is like that too – when family members can recover some big moments, with their father, their granddad. Their families have this frustration that they cannot interact, but by using football they cry, they laugh, they jump, they shout, they talk and have conversations – it’s marvellous.”"


Check the full article HERE.

Miguel S.

CEO MullenLowe Group W. Europe