LOLA MullenLowe wins the YOSOY account and releases the campaign “Nothing but nature in every drop”.
The campaign presents the Brand in a notorius and entertaining way, using the Montseny mountain as an icon because that’s the place where YOSOY is produced.
The aim of this campaign is to position the Brand as a benchmark of 100% vegetable, natural and healthy drink.
It has developed six TV spots and a video casting to choose the protagonist mountain.
Moreover, it has launched this microsite and the outdoor campaign.