El Sol festival is the Ibero American Festival of Communication that can be defined with three concepts : an international multimedia Ibero American creativity meeting. We are celebrating twice as this year Spain has received in the 31st edition: 118 Soles, 3 more than the past year; becoming the most awarded country in the festival.
El Sol in numbers:
23 Soles are the result of a year of work.
8 different clients: Magnum, Unilever brand, Cornetto, Líbero, Nomad, Scrabble, Pilsen, Deliveroo.
11 different ideas, Magnum Be True To Your Pleasure, Cornetto Series Commitment, Líbero Spray, Líbero Maradona Radio, Líbero Footbal vs Alzheimer, Unilever Superhomes, Pilsen Baño Cero, Nomad Road to Tokyo, Scrabble Christmas Anagrams, Scrabble Crossroads y Deliveroo Instamats.
Media
Gold – Unilever Superhomes
Bronze - Deliveroo Instamats
Promotional marketing
Bronze - Pilsen Baño Zero
Direct Marketing
Silver - Líbero Football vs Alzheimer
Bronze - Unilever Superhomes
PR
Gold - Magnum Be True To Your Pleasure
Bronze - NOMAD Road to tokyo
Bronze - Líbero Spray
Outdoors
Bronze - Scrabble Crossroads
Digital
Gold - NOMAD - Road to tokyo
Silver - Unilever Superhomes
Bronze - Líbero Football vs Alzheimer
Radio
Oro - Líbero Football vs Alzheimer
Bronce - Líbero - Maradona
TV
Oro –Scrabble - Anagram Christmas
Plata - NOMAD - Road to tokyo
Bronce - Líbero Spray
Branded Ciontent
Oro - Alzheimer
Bronce - Road to tokyo
Bronce - Instamats
Intehgrated
Oro - Magnum Be True To Your Pleasure
Bronce - Líbero Football vs Alzheimer
Innovation
Bronce - Cornetto - Commitment Rings
The hashtag is #VAMOOOSEQUIPO, after the proper celebrations, we are getting ready for the next challenges.