LOLA MullenLowe agency of the year at El Sol Festival 2016 (and Spain the most awarded country)

El Sol festival is the Ibero American Festival of Communication that can be defined with three concepts : an international multimedia Ibero American creativity meeting. We are celebrating twice as this year Spain has received in the 31st edition: 118 Soles, 3 more than the past year; becoming the most awarded country in the festival.

El Sol in numbers:

23 Soles are the result of a year of work. 

8 different clients: Magnum, Unilever brand, Cornetto, Líbero, Nomad, Scrabble, Pilsen, Deliveroo. 

11 different ideas, Magnum Be True To Your Pleasure, Cornetto Series Commitment, Líbero Spray, Líbero Maradona Radio, Líbero Footbal vs Alzheimer, Unilever Superhomes, Pilsen Baño Cero, Nomad Road to Tokyo, Scrabble Christmas Anagrams, Scrabble Crossroads y Deliveroo Instamats.

Media

Gold – Unilever Superhomes

Bronze - Deliveroo Instamats

Promotional marketing

Bronze - Pilsen Baño Zero 

Direct Marketing

Silver - Líbero Football vs Alzheimer 

Bronze - Unilever Superhomes 

PR

Gold - Magnum Be True To Your Pleasure

Bronze - NOMAD Road to tokyo

Bronze - Líbero Spray

Outdoors

Bronze - Scrabble Crossroads

Digital

Gold - NOMAD - Road to tokyo

Silver - Unilever Superhomes

Bronze - Líbero Football vs Alzheimer

Radio

Oro - Líbero Football vs Alzheimer

Bronce - Líbero - Maradona

TV

Oro –Scrabble -  Anagram Christmas

Plata - NOMAD - Road to tokyo

Bronce - Líbero Spray

Branded Ciontent 

Oro - Alzheimer

Bronce - Road to tokyo

Bronce - Instamats 

Intehgrated

Oro - Magnum Be True To Your Pleasure

Bronce - Líbero Football vs Alzheimer

Innovation

Bronce  - Cornetto - Commitment Rings

The hashtag is #VAMOOOSEQUIPO, after the proper celebrations, we are getting ready for the next challenges.