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LOLA wins more San Miguel

We are pleased to announce that LOLA Barcelona has just won the digital, social and PR assignment for San Miguel's portfolio of brands. LOLA has been working as the ATL agency of record for San Miguel in Spain since 2018. To consolidate all parts of the business into one fully integrated offering, San Miguel has awarded the business to LOLA after a national pitch. LOLA will be partnering with IPG agency Weber Shandwick for the PR assignment.

LOLA and San Miguel have successfully launched Manila, Magna, Selecta, 0'0, Yakima Valley and other brands since 2018. Most recently, the agency and client navigated the pandemic with the “We are family” (Somos Familia) campaign that became a point of national pride in Spain. San Miguel is among the top 10 beer brands in the world.
We look forward to strengthening our relationship with San Miguel and delivering the integrated, highly creative digitally driven work that we are famous for.