The pandemic is the vaccine

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“The only thing I know is that I know nothing.”

 

This famous phrase from Socrates could perfectly summarise the reality that this pandemic has uncovered. Uncertainty has been the main actor for months, creating a situation that escapes all measurement tools and trend hunters, giving rise to what is called the new normal or even a new world for some.

 

But what have we learned about our industry in this new world? (I’ve always been an optimist.)

 

Maybe that this global situation has finally forced us to understand our priorities while uncovering the dark reality of an obsolete advertising industry, where egos of all sizes have been hidden for years.

 

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