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Aida Pozuelo and The Wonder House

She's an art director but on her free time, she manages to collaborate with interesting projects that make her a multi-platform designer.

Wondernology believes that our world could be richer and better if we take care of everyone. Therefore, their products are made from close collaboration with NGOs. For example, its most known project, Perez’s Door is made by workers with intellectual disabilities from the Carmen Pardo - Valcarce Foundation.

Thus, in carpentry they have made these wooden doors . They have printed the story. They have mounted boxes and doors and got the story. And they are grateful to the tooth fairy and clients for giving them the opportunity to demonstrate that they can work just as well as everyone.

 

About The Wonder House... 

The girls from Wondernology asked me to give life to an empty doll’s house. The aim was to propose a full concept: the interior design, the art direction, the fournitures, walls, floor and basically every single detail that makes this tiny house a nice and warm home.

The whole idea will be then organized in a beautiful book where you can find, the explanation of the project, every single part of the house and of course, characters to play with. (With all sort of outfits and give full rein to creativity.)

 

The challenge came first when I had to think of the scale.

I imagine first the sofa I want to represent for instance, then figure out how to adapt it to the paper / volume world. The sketch allows me to find a way to simplify the object then I can eventually create the nails that will let me stick it up. This sofa needs to fill the space that would actually fill in a living room.

Once the hand made design is done I need to use my colour palette and adapt it to every room. Illustrator is the tool that will let me add all the details and

Is just then when I can print and see how it works.

This is a very slow and craftie process and every change represents to rethink from scratch and start again. Finally the book is A3 so this means the content needs to fit perfectly in A3 pages which is not easy neither. Although is a long work, it is so pleasurable. 

 

From Interior design to Graphic design...

First step is obviously choosing the elements I want to put together that will compose a specific room. The house needs to be consistent, friendly and real.

When it comes to choose a sofa, in real life you would have limitless options such as chaise long, a chester, a comfy coach for napping….It is more complicated to pick a nice disposition and then make it happen.

Most of my decisions are based on my daily life, for example, the kitchen has the simplicity and functionality from my house. I like that thou, what it took me time to ages to decide in my house, was very natural in Wonder House.

The nicest thing by far about this project is that it enhances creativity and gameplay between parents and kids. It’s not just about playing together but building, creating, deciding something that doesn’t come from a screen. 

I am afraid I belong to one of the latest generations that played with my own hands, getting dirty with paint, scratching, breaking and building again, folding, sticking…basically learning through play. (and I repeat, with no screens…)

That’s why this project took me so long, that’s time and energy focused on doing thing for the sake of enjoying doing things. This is not a break between games and videos on an Ipad. And of course a great link between generations

 

 

Find more about the project and Aida:

https://www.behance.net/gallery/34242841/The-Wonder-House

http://www.aidapozuelo.com/The-wonder-house

Miguel S.

CEO MullenLowe Group W. Europe