LYNX Proves the Power of Fragrance Reaches the Most Unexpected Places

Yes, even down there, guys could use a little extra help. That’s why LYNX is launching a fragrance especially designed for intimate areas—because smelling good  should never have limits.

So we teamed up with the irreverent director Lionel Goldstein to launch a disruptive series of 10-second micro-ads—snackable, high-impact content designed to hit hard, fast, and everywhere. These ultra-short spots blend entertainment with bold messaging, ensuring LYNX’s signature humor stays front and center.

The campaign kicks off with the story of a basketball player who, mid-dunk, sparks an unexpected attraction. Two additional films set in a movie theater and a boxing gym remind guys that LYNX Body Spray is meant for the whole body—yes, everywhere.

And this is just the beginning. LYNX is doubling down on micro-ads, proving that entertainment and bold storytelling are the perfect match. Expect more disruptive, laugh-out-loud moments as LYNX continues to push boundaries and keep humor at the heart of its message.

Get ready—because confidence isn’t just a state of mind. It’s a full-body experience.