Launching AXE’s Fine Fragrance Collection with a fiery music video, ft Bizarapp

To launch AXE’s Pure Coconut variant from the ‘Fine Fragrance Collection’ in Spain and Latin America, we created a music video in collaboration with Argentinian DJ and producer, Bizarapp (BZRP). Directed by Juan Cabral, the video tells the story of a night of first dates, where couples experience an explosion of attraction, that reaches its climax when the 90s hit “What Is Love”, remixed by the great Bizarrap, unleashes a party filled with fun, fire, and magic through the power of the fragrance.

OOH, activations, and a large collection of content prepared for major platforms and social media will follow.

With this campaign, AXE continues to build on the ‘Power of a Fragrance’ platform, aimed at GenZ males. By joining forces with the artist, it transforms into the Power of BZRP in a fragrance.