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The Challenge

Back in 2017 the brand asked LOLA MullenLowe Barcelona to create a communication campaign to make known PipasG through a new creative strategy that allows them to link emotionally with teens– since in Spain, the pipes play an important role in the life cycle of people.

The infamous Pipas G came back with another sticky beat by Ba$$ilones "¿Qué es lo que esta pasando? / What's going on?" 

This time they have decided to focus on the stick which some of the pipas (sunflower seeds) bags have in them. 

In only a few hours, the spot was on top of the trends on youtube. We love Pipas G and the amazing Ba$$ilones. 




Amplifon.Old or not old? - An age manifesto.