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Revista Líbero.

#TouchYourFootballs

The Challenge

70% of men never check their testicles, even though testicular cancer is the most common cancer amongst men aged 13-45. That’s why during Movember, the Spanish football magazine Libero is using the sport to explain how to perform a self-examination and promote early detection.

Our new spot starring legendary Colombian footballer Carlos Valderrama. He recounts a notorious incident between him and fellow player Michel and goes on to explain, in three simple steps, how men can detect cancer in the testicular region. He would have gone to the doctor if he had felt pain, so he encourages all men to #TouchYourFootballs.

The campaign went live on November 15th with the help of Valderrama and several other professional players who have suffered from testicular cancer. The campaign has already generated great media attention and enthusiasm.

Watch the video here  

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