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Revista Líbero

Líbero Spray

The Challenge

There are things that men still find hard to understand. So, Líbero decided to launch a new product: Líbero Spray.

 

 

Disciplines

Advertising, Digital Advertising, Production.

Client

Revista Líbero.

 Innovation that has revolutionized football fields everywhere is now within everyone's reach. An extraordinary invention, which helps men understand the required distance for any situation in life.

"Libero Spray is the same as using referees to explain to a player what is the required distance in a free kick. Our innovative product works the same way in order to explain to any man how much distance he needs to maintain from the TV remote, a diary, or even a person,” explains Diego Barcala Director of the magazine. “We are thrilled at how the campaign strategy has moved into the territory of product development while keeping the concept, humor and insights that have made our brand grow.”

 Líbero, is the magazine that covers culture, style, nostalgia and other content through football. Since the initial launch of, "If you explain with football, you understand" results have been extremely effective. Distribution has grown from only Spain to include México, Argentina, Costa Rica, Colombia and Portugal. International subscriptions grew by 600% and local by 263% in the first months of the original campaign.

 

Líbero Spray is available at select newsstands, on ebay and through the site: spray.revistalibero.com

 

 

 

 

 

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