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Old or not old? - An age manifesto.

The Challenge

Old or not old? 

The  campaign will break down the stigma around hearing aids and the vision that society has about aging.

Amplifon, global leader in hearing solutions and services – presents its Video Manifesto, Old or not old? Through a positive attitude and emotional tone, the video manages to eliminate barriers to using hearing aids by normalizing them.

Amplifon was founded over 60 years ago and it has grown to become one of Italy's most important multinationals. Amplifon is active in 22 countries across 5 continents.

"This campaign aims to give our fathers and mothers the place they deserve within society, but also so that all of us who have not yet reached that point in our lives, begin to imagine our future from a different perspective” says Nacho Oñate and Nestor Garcia, Executive Creative Directors of LOLA MullenLowe Barcelona.



LOLA Wins PG Tips

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