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Burger King Global

Happy Birthdays

The Challenge

How to make your children's birthday memorable...in a good way.

Disciplines

Advertising.

Client

Burger King Global.

Burger King thinks every child deserves a happy, clown-free party

 “Birthdays Should be Happy” is a cheeky new outdoor campaign by BURGER KING® designed to advise parents and relatives everywhere to make the right decision when choosing a party location. It´s much better to see your child smiling with a King Jr. meal in his hands, than crying on her special day.

 

"BURGER KING® knows that birthdays are a very big deal for kids and we believe they should be fun and clown-free. We prefer to be on the good side of children’s memories not the scary ones, like the traumatized kids in these ads,” says Marcelo Pascoa, Head of Global Marketing for BURGER KING®

 

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