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9GAG

9GAG #FunLegacy

The Challenge

Client

9GAG.

The meme giant 9GAG has hired LOLA MullenLowe to launch its mobile app in an online campaign.

Unlike the ubiquitous and boring monuments, paintings and documents that have told the story of mankind until now, this tongue and cheek initiative called the Fun Legacy, is aimed at ensuring a long future to the funnier parts of mankind by carving a huge stone with the funniest moments of your times and burying it for the future. 

To launch the campaign. First we created an explanatory video to get people voting via 9GAGtv. To participate, all you have to do is download the app, click on Fun Legacy,  and vote for your favorite moments like, the oficial Friendzone logo, or if a dog wore pants? .

Download the App here, Vote and Change history! http://9gag.com/app?ref=tv

#FunLegacy

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