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Cooptàxis

Taxis Modernosos

The Challenge

Drivers get a modern makeover with a new app. 

"Táxis Modernosos" is funny and refreshing look at Cooptáxis, a Portuguese taxi co-op that is changing the way taxi drivers are perceived by younger generations.The new campaign highlights the mobile app "TaxiClick" which ensures faster, better service, but with the convenience and ease of a click.

Disciplines

Advertising.

Client

Cooptàxis.

Date

25 January 2016

SEAT, Leon STThe Gift

Mattel, ScrabbleAnagram Christmas