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SEAT Ateca


The Challenge

“This has been the most demanding and inspiring project that we have developed so far for SEAT Global. The importance of this launch for the brand was undoubtedly the most significant in years because it is the first SUV in its history. 

Despite the obvious importance of the design of car itself and all the features it has to offer, we did not want to talk to people about the obvious but talk to them in a more honest way. We felt it was necessary to establish a connection with the experience of the car and share something relevant and emotional, transmit sensations, and that has been the focus from minute one.” –Nacho Oñate, Executive Creative Director





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