LOLA MullenLowe has been awarded a Bronze Effie for “Pink and Black” for Unilever´s Magnum Ice Cream in the Products / Services Launch category.
The campaign strategy bucked a gender biased approach and instead created an inclusive angle that enabled all pleasure seekers to express their personality through playful Pink or assertive Black, freely identifying with one ice cream or the other. The campaign included digital activation, outdoor, influencers, POS, and major PR events in Cannes and London.
A total of 43 entries were shortlisted in this edition of the European Effies with 4 going to LOLA MullenLowe in distinct categories for their work on different Magnum products. You can find all of them here.
Congratulations to all the winners!