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Pancho at The future of Advertising

What are the paths that lead to the advertising future of tomorrow?

 

A few days after the Congress on the Future of Advertising we reflect on the subject. What is clear is that will move between the new digital challenges through which we can reach a better segmentation and personalization of advertising. In addition unconventional media continue outperforming conventional, but probably a huge interconnection between them occur. And the king of the advertising industry will be the Smartphone, which shows enormous potential but is a major challenge to improve current ads so mediocre. Of course the future of advertising passes away from the current intrusiveness to become entertainment and value creation. Markings should let users will build them, replacing the Branding by fanding, and branded content will increase exponecialmente soon. We'll see what the experts say in marketing and advertising on 10 March 2015. Among them #FOA be presenting Pancho Cassis, Executive Creative Director of LOLA in Madrid.

More info about the conference The Future of Advertising here.

Miguel S.

CEO MullenLowe Group W. Europe