El Mundo, Spain´s leading newspaper has just published a special report about advertising and marketing taking stock of the industry in 2016.
The special covers a wide variety of topics that include the Spanish market and data about about advertising investements, integration, strategy and social tranformation. It also covers regulations, digital transformation and influencers with a heavy focus on online communication. But they saved the best part for last; creativity. They´ve highlighted the best campaigns of 2016, all of which encompass the marketing mix that is required to make an impact in today´s landscape.
Our socially influencial work for Magnum that challenged norms and sparked a conversation about gender identity is included.
“The brand brings a social debate to the table. The key is being who you want to be.”